E-Commerce Mastery
How to make money doing what you’re great at and what you love. Become a master in online sales.
In this course you will learn how to become financially successful by selling your product online. You will learn step by step to master e-commerce and grow with your business.
Chapter 1: E-commerce Business
Introduction
Introduce you to E-commerce Mastery.
Who am I?
What do i love? What are my talents?
Power of simplicity
Simple with profit.
Pick my niche
By choosing a clear market and identity you will be chosen faster.
Register company
Register your company at the Chamber of Commerce
Business principles
Learn the simple principles for a successful company.
Set goals
You can’t score without a goal. Set goals and follow your path.
Terminology
Frequently used words in this training explained.
Set up product line
Set up a product line to sell on your e-commerce platform.
Start your own brand
Start your own brand with customized products.
Chapter 2: E-commerce Finance
Receive payments
From your customer’s wallet to your business account.
Administration
How do you manage your webshop’s income and expenses?
Tax authorities
Paying taxes with your e-commerce business.
Chapter 3: E-commerce platform
Domains and hosting
Create a fast and user freindly e-commerce platform.
E-commerce platform
Build the foundation for selling online to customers.
Webshop design
Design a professional online store for your customers.
Store configuration
Set the right configurations to your online store.
Launch your products
Create one or more products and start selling online.
Chapter 4: E-commerce logistics and fulfilment
Supplier management
Find the right suppliers for manufacturing your products.
Product delivery
The order is complete. Now you need to deliver the product.
Returns management
Oh no, you receive a return! What’s happening next?
Chapter 5: Marketing & Sales
Define personal success
When am i successfull? Which milestones do i need to reach?
Customer journey
Show relevant information at the right place at the right time.
Analytics
Track results of your online store. Setup your e-commerce analytics.
Conversion rate optimization
How do you covert traffic to loyal customers?
Cost per acquisition (CPA)
Define the budget for one acquisition by setting a CPA.
Cost per click (CPC)
Define je budget for one click on your advertisement.
Average order value (AOV)
Define your average order value to define your marketing budget per sale.
Customer lifetime value (CLV)
Define the value of a customer over a longer period to set your budgets.
Organic marketing
Get more traffic to your oline store by working on organic marketing.
Facebook Ads
Scale your business by running ads on the Facebook platform.
Google Ads
Scale your company by running ads on the Google platform.
E-mail marketing
Build long relationships with existing customers.
Marketplaces
Sell your products on popular marketplace platforms like Amazon.
Chapter 6: E-commerce growth
Growth optimization
The growth optimizations you can do to grow your online store.
Structures and processes
Apply structures and processes to automate.
Building a team
Building a team to focus on working on your business.
Improve profit margin
Lower costs, increase prices and improve margins.
Internationazation
Go across borders and start selling your products worldwide.
Bootstrapping
Using your profits to grow your company faster.
€ 250.000,- annual revenue
A big milestone for your company! Keep it up.
€ 500.000,- annual revenue
The next level of your online store. It’s starting to grow faster now!
€ 1.000.000,- annual revenue
Wow! A MILLION annual revenue! It’s going great!
